French inspired Australian brand Blue Illusion are the latest clothing label to jump on board to tell their traceable fibre story, tracking their woollen garments back to the farms where they were grown for their Traceable Wool Journey. And as clothing brands around the nation dig deeper into their supply chains to learn exactly where their fibres are... Read more
Over sixty wool producers went through Fox & Lillie Rural’s Wagga store last week for MerinoLink’s annual conference, a three-day event featuring the latest Merino information and development, attracting wool producers from across the region, It was the first tour through the new wool store with Fox & Lillie Rural Wagga recently moving their operations... Read more
Unlocking traceability in the supply chain isn’t always easy with the various processes and many hands that wool is passed between, from on-farm wool production right through to the final garment being created. Each raw material process is complicated and specialised to say the least. But this challenge is opportunity for Fox & Lillie and... Read more
Supporting young people to get their foot in the door to the wool industry, and exposing them to the various career opportunities it offers, has always been an important part of Fox & Lillie Rural’s business operations. There are several areas the company focuses on to encourage young people to progress up through the... Read more
Fox & Lillie Rural Stock & Land Contribution. The same theme in the wool market has continued during the past few weeks. There has been good trading activity in the 19-micron and broader Merino categories, and the finer micron types just do not have the same push that they had a month ago. And it... Read more
Stock & Land article. A high-end fashion label has used a south-west Victorian farm as the location of a new global advertising campaign aimed at spruiking the benefits of traceable wool. Melbourne brand Wolfgang Scout used the Warrnambool property for a series of campaign shoots which will go live on social media platforms next month.... Read more
The first week of wool sales performed admirably to begin the new calendar year and as far as we are concerned, the eighth wonder of the world is wool knitwear. The pressure on micron continued this week as it has over the previous months. We have discussed numerous times in the past few years how... Read more
There has been some recent speculation that wool may be included in the rumoured list of commodity import suspensions by China. Fox & Lillie export has constant communication with its agents and customers in China, who have informed us that, so far, there is no concrete evidence to suggest there have been problems – or... Read more
The Australian wool industry has reported seeing an increasing number of local people looking to participate in shearing and woolhandling courses as they consider new employment opportunities, a trend which has emerged as a result of the ongoing COVID-19 situation. As Australia prepares for a substantial workforce shortage due to border closures and travel restrictions... Read more
The COVID-19 virus has had a significant impact on the wool pipeline, as the market continues to show more signs of the challenges inherent in this once-in-a-100-year event. As we know, China had the virus first and went hard to lockdown to keep it confined to Wuhan – as much as possible. The timing coincided... Read more
